Task: Promote a 3-item combo meal using stock footage. Side note: I once read that the average person thinks about sex every 15 seconds.  

After we launched, we captured a few completely non-scripted* testimonials for our social channels. *Very much scripted.

At this point, we figured we needed to troll people on Tinder. You know, the app people use to have sex. 

White Castle wants you to have a threesome

Last week on Tinder, some users were met with what appeared to be a profile for two people. The couple, Peggy and Scott, encourage users in their bio to swipe right if they're down for a "bacon threesome," a terrifying image.

CDs: Eddie Van Bloem and Saks Afridi  |  Art Director: Jacqui Bontke