White Castle likes to keep their doors open late, with many locations open 24/7. Party. We’ve dubbed this affinity for chasing the sun, Night Castle. It’s like White Castle, but at night…
To help drive visits during these nocturnal hours we created everything from specialty packaging, midnight munchie menus and even our very own Night Castle clothing line.
Then we got the best cheapest actors in town to hang out at a party and model that clothing line.
