Every month Dollar Shave Club ships millions of fresh razors to their members with witty reminders encouraging them to change their blades weekly.
Here are just a few of those cartridge sleeves that were also photographed and repurposed for social content.
Creative Director: Alec Brownstein
Liberty Mutual - Digital
2016 NY ADDYS, SILVER
We created the first insurance policy that covers a different type of loss—an eBay loss. Just another way Liberty Mutual is showing the world how insurance can be about what you have to gain, not what you have to lose.
Liberty Mutual Case Study
ESPN / Longhorn Network - TV
2014 Austin ADDYS, Silver
My alma mater, The University of Texas, has such a huge fan base that they needed their very own cable channel. Turns out, they also needed some commercials to help promote said channel. Here are some spots for The Longhorn Network (LHN), a subsidiary of ESPN.
Yoga - Contest Extension
Liberty Mutual - TV
Liberty Mutual came to us with the task of creating a couple of spots to remind viewers that they are proud sponsors of PBS programing.
Fun drinking game: take a shot every time you see the Statue of Liberty.
Liberty Mutual - Video
We created a series of stop motion tips for a variety of social channels. Over a million views and counting...and probably most of those are from real humans.
Frozen Pipe Prevention
LMI Pride Parade
Liberty Mutual is a proud sponsor of pride parades across the country. We made a little Facebook video to spread the news.
Sometimes people have birthdays. Sometimes those same people like Willow, ice shots, and other "pop culture" references. And sometimes I make these sweet birthday cards.